With the growth of AQUAhydrate, Reach is called on to grow the awareness of the brand through gifting and product partnerships with influencers. Reach targeted and partnered with over 50 influencers within the music, arts, sport, culture segments to form long term relationships for on-going organic content. Content and exposure opportunities consisted of social posts, video shoots, product event integration, and endorsements.

The Goal

Build awareness and user generated content across AQUAhydrate’s top 5 markets

Partner with Micro and Nano level influencers for product partnerships

Secure monthly content and posts

The Strategy

-Target and partner with influencers within the arts, culture, sport, and entertainment segment

-Secure long term partnerships for monthly organic content in return for free product

-Gain product placement in events through product sponsorships